Why work with me
I've spent more than 20 years in digital marketing, SEO, content and account management, including customer-facing work in real estate, home services, government, insurance and legal. Then AI took a big share of my document review and content writing work.
So I don't come at this as a cheerleader. I taught myself these tools because I had to, and I built Lead Nurturer to put them to work for small businesses the way I'd want them used: in the background, out in the open, and with your people in charge.
When you work with me, you work with me. I scope it, build it, test it with you and maintain it. There is no account manager in between.
What does AI implementation look like for a small business?
It's less dramatic than the headlines. Most of the value comes from handling the repetitive work that falls through the cracks when you're busy.
- Assessment. We look at where leads and hours leak out of your business: unanswered calls, slow callbacks, quotes nobody followed up on, past customers nobody contacted. The free industry assessment gives you a starting estimate.
- Plan. We decide what AI should handle and what stays human. Pricing decisions, complaints and anything sensitive stay with you.
- Build. I build the system in GoHighLevel: website chat, a voice assistant for your phone line, follow-up texts and emails, reminders and review requests. You approve the scripts before anything goes live.
- Run and maintain. I review conversations, tune the assistant's instructions, fix what breaks and send monthly reporting.
What I build
Missed-call capture and 24/7 voice AI
An assistant that answers when you can't, takes the details, books the appointment and flags urgent calls to you.
Website chat that books jobs
Answers common questions from your own information and gets visitors onto your calendar.
Fast follow-up and reminders
Instant text alerts for new leads, plus 24-hour and 1-hour appointment reminders.
Customer reactivation
Campaigns that reach past customers who haven't heard from you in a while.
Review and referral requests
Every customer gets the same honest request. No review gating, no fake reviews.
High-ticket lead pages
Service pages built so Google and AI search tools like ChatGPT can find and recommend you.
Custom AI builds
Some businesses need something built around the way they actually work. I build custom AI tools when an off-the-shelf product doesn't fit:
- Calculators and assessments that show a visitor their own numbers and capture the lead
- Internal assistants that answer your team's questions from your own documents, price sheets and procedures
- Smart intake forms that sort, tag and route leads to the right person
- Small web apps for a specific job your team does over and over
The industry assessments on this site, the AI chat on my demo pages and a Pittsburgh show guide app are all tools I built myself. Custom builds are quoted after a call.
Voice replication
I can create an AI version of your own voice for audio guides, video narration, on-hold messages, or a voice assistant that sounds like your business. The audio overviews and videos on this site use a clone of my voice, so you can hear what it sounds like before deciding.
My rules for voice cloning: I only clone a voice with written consent from the person it belongs to. Anything using a cloned voice says it's AI. A clone is never used to pass as a live person on a call. Federal rules treat AI-generated voices on calls as artificial voices that need prior consent, so I use cloned voices for answering inbound calls, narration and audio content, not outbound calling.
Voice replication is quoted after a call.
What I won't automate
Good AI implementation is as much about what you leave alone. I don't build assistants that pretend to be people. Every one introduces itself as an AI assistant. AI doesn't make final pricing decisions, handle complaints on its own or post anything in your name without your approval. If a customer wants a person, getting one should be easy.
That approach is deliberate. Public trust in AI is low right now, and the businesses that get burned are usually the ones that hid it or let it run unchecked. I wrote more about that in Will my customers turn on me for using AI?
Who this is for
Most of my work is with home service contractors (roofing, HVAC, plumbing, electrical, landscaping, restoration and more) and professional practices like attorneys, insurance agents, real estate teams, chiropractors and auto shops. I'm based just outside Pittsburgh and work with businesses anywhere in the U.S.
The free industry guides and assessments show what this looks like for your type of business, with realistic numbers.
How much does AI implementation cost?
One plan: a $997 one-time build, then $297 per month for the system, management and reporting. Sign up by December 31, 2026 and monthly billing doesn't start until March 1, 2027, so everything is built and running before spring. There's also an annual option at $2,970 (12 months for the price of 10) with no build fee.
If the assistant isn't answering and booking within 30 days of launch, I fix it at no charge. Full details are on the pricing page.
The honest questions about AI
Business owners ask me hard questions about AI, and they deserve straight answers. These articles cover the ones that come up most:
- Will my customers turn on me for using AI? Where AI builds trust and where it destroys it.
- AI data centers and your small business: the backlash, both sides of it, and what it means for a local business.
- AI won't replace your team. Used right, it gives them their day back. Human oversight and better prompts.
- AI agents won't just take jobs. They'll help more people start businesses. The solo-founder boom and its limits.
Frequently asked questions
Do I need to be good with technology to work with an AI consultant?
No. I build and maintain everything. You approve the scripts, tell me what the assistant should and shouldn't say, and get notified when leads come in.
Will my customers know they're talking to AI?
Yes. Every assistant I build introduces itself as an AI assistant, answers from your approved information, and passes anything it can't handle to you.
Will AI replace my staff?
That isn't what I build for. The goal is to take repetitive work like after-hours calls, reminders and data entry off your team so they can spend more time on sales, follow-up and the jobs themselves.
Do you only work with Pittsburgh businesses?
No. I'm based just outside Pittsburgh and work with small businesses across the U.S. Everything is set up and managed remotely.
What happens if I cancel?
If I built a website for you, you keep it. The chat assistant, automations, CRM and the rest of the Lead Nurturer system stop when the plan ends.
Can you clone my voice for my business?
Yes, with your written consent. I can create an AI version of your voice for audio guides, video narration, on-hold messages or an inbound voice assistant. It always identifies itself as AI and is never used to pose as a live person. Voice replication is quoted after a call.
Do you build custom AI tools?
Yes. I build calculators and assessments, internal assistants that answer from your own documents, smart intake forms and small web apps. Custom builds are quoted after a call.
How much does AI consulting and implementation cost?
A $997 one-time build, then $297 per month. Sign up by December 31, 2026 and monthly billing starts March 1, 2027. An annual plan at $2,970 includes the build.